Salesforce and Google have extended their partnership, unveiling new integrations and AI advancements at Dreamforce 2023. This collaboration integrates Salesforce’s AI-powered CRM with Google’s productivity tools, making Google Workspace the first extensibility partner for Salesforce’s Einstein Copilot. Automation and AI are central to the partnership, streamlining workflows and reducing manual efforts. The deep integration aims to revolutionize user interactions, enhance productivity, and fundamentally change how people work.
David Schmaier, Salesforce’s Chief Product Officer, highlights the partnership’s transformative potential, unlocking the full power of AI. Thomas Kurian, Google Cloud’s CEO, sees it as an example of an open and extensible ecosystem for generative AI, creating significant customer value. Users can expect AI-powered business growth, with seamless integration across platforms, automating processes, and providing up-to-date information.
This collaboration builds on the 2017 strategic partnership between Google Cloud and Salesforce, focusing on analytics and big data. The current integration marks a significant advancement, offering users advanced automation, enhanced AI capabilities, and a more seamless integration of productivity tools and CRM systems. In summary, the extended partnership between Salesforce and Google represents a major leap forward in Generative AI evolution, reshaping how businesses leverage AI for efficiency and productivity.
